![Here is how an assistant's mistake and Coco Chanel's superstition led to the birth of the iconic Chanel no 5 perfume - 100 years after its creation it is still the best Here is how an assistant's mistake and Coco Chanel's superstition led to the birth of the iconic Chanel no 5 perfume - 100 years after its creation it is still the best](https://luxurylaunches.com/wp-content/uploads/2023/07/chanel-no.5-perfume-1170x585.jpg)
Here is how an assistant's mistake and Coco Chanel's superstition led to the birth of the iconic Chanel no 5 perfume - 100 years after its creation it is still the best
The Mombati Company - In 1921, Coco Chanel was rumoured to have asked the expert perfumer Ernest Beaux, to create something that smells purely like a woman and “not a flower bed.”
![Each bottle of the Extrait perfume Chanel No. 5, a fragrance brought onto the market by fashion designer Coco Chanel in 1921, is still sealed airtight by hand with a golden bag. Each bottle of the Extrait perfume Chanel No. 5, a fragrance brought onto the market by fashion designer Coco Chanel in 1921, is still sealed airtight by hand with a golden bag.](https://c8.alamy.com/comp/2E06D2M/each-bottle-of-the-extrait-perfume-chanel-no-5-a-fragrance-brought-onto-the-market-by-fashion-designer-coco-chanel-in-1921-is-still-sealed-airtight-by-hand-with-a-golden-bag-chanel-no-5-is-considered-the-most-successful-womens-fragrance-of-all-time-in-the-picture-a-50ml-bottle-of-eau-de-parfum-the-brand-is-traditionally-advertised-by-over-the-top-women-currently-oscar-winner-marion-cotillard-is-the-advertising-face-for-the-perfume-topic-picture-symbol-picture-usage-worldwide-2E06D2M.jpg)